Sitting in the middle of my yahoo e-mail box was another RED ALERT, a special promotion by Air Asia of 1,000,000 free seats. I’m sure if you have come to this blog, you’re probably very familiar with this dastardly Red Alert promo and you’re frantically looking for one of these free seats

First of all, the seats are not really free – even if you’re lucky to hunt down one of these seats, you still have to pay for insurance, miscellaneous taxes and fuel surcharges. If you’re not so lucky, then there is a good chance that you’ll end up buying one of Air Asia’s normal discount ticket seats, and that is exactly what Air Asia is hoping for.

Furthermore, if you really think that Air Asia is giving away 1,000,000 free seats, then you must believe in the tooth fairy as well. If you haven’t discovered by now, there is no truth in advertising. As far as the actual number of seats involved in this Red Alert Sale, I guarantee you that it is a lot less than the million that is advertised - more like 10,000 IMHO.

Ask yourself, why is Air Asia engaged in this sleazy marketing campaign. Very elementary – it generates a lot of publicity about their company and it entices millions of people to go to their website looking for “a free seat”, which is akin to looking for a needle in a haystack. In marketing parlance, Air Asia is creating a lot of BUZZ. The current Red Alert promo, which lasts for only 5 days (August 26-31) no doubt will create a real feeding (buying) frenzy!

If you want a good laugh, take a look at Air Asia’s Tips to get your free seats
Best time to log on is between 3:00AM – 7:00AM
• Tell your friends to rotate on shifts to log on to airasia.com
• Avoid weekends and public holidays and try for midweek and mid-day flights.
• If you can’t find any free seats on your desired traveling dates, we still have low fares for you to choose from. So hurry, BOOK NOW!
• Also do try other new destinations if your desired destination is not available

Tags: airlines travel

This entry was posted on Friday, August 29th, 2008 at 8:01 am and is filed under Thailand, travel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.